ThoseinMedia

“This book … may well be the most important advertising research since the ‘How Advertising Works’ study of the early 1990s.” Advertising Age

Greg Stuart’s MasterClass, based on his book “What Sticks”, explains exactly how marketing and advertising works today. Stuart estimates that over $112 billion in advertising spending in the US alone is wasted which cuts directly into company profits. So how can we create advertising that is both effective and adds value to the bottom line?

Marketers cannot ignore the findings and solutions revealed in “What Sticks”. Join Greg Stuart for this ThoseInMedia MasterClass. You will learn in an interactive Virtual class the following principles from “What Sticks”:

• Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee that your campaigns do succeed
• How to spend the same advertising budget, but get better results (campaigns studied on the average gained 20 % better results with one campaign actually gaining nearly 2000%)
• How to get your CFO or CEO to eagerly increase your marketing and advertising budget

Register for this MasterClass

Bring your questions for the Live Q&A.
Bonus: Access MasterClass recording and Slides afterward

About the Author:

Greg Stuart is a recognized thought-leader in digital media and advertising and was selected by Ad Age as one of the “10 who Made Their Mark” in 2006. Ad Age identified his book, “What Sticks” as the “Number one of 10 books you should have read”. Greg has more than two decades of experience in Internet media and advertising start-ups in additional to traditional advertising.

Greg has served as the head of Marketing, Business Development, and Ad Sales at Cars.com, pushing them to number 1 in the category within 6 months post launch. He also served as VP of Business Development at Flycast Networks when it IPO’d and then was sold to CMGI.

He currently serves on the Board of Zimbio.com. Additionally, Greg is on the Advisory boards of over 12 venture-backed companies in the Search, Mobile, Video, Research and Social Media spaces. He speaks frequently on the failings and opportunities of advertising around the world including in Germany, Israel, Turkey, Istanbul, Mexico, Canada, Switzerland, Spain and Japan. Greg has a BA in Economics from University of Washington and completed Wharton’s intense Advanced Management Program.

ThoseinMedia proudly executes this MasterClass in partnership with www.authorsglobe.comPost originally published in Media Jobs on 2010-07-20 21:54:12

Join us in our Virtual MasterClass with leading Visionary Thinkers in Business & Marketing, presented with our partner, AuthorsGlobe.

Featured: Alan Moore, Cambridge/Oxford, UK; Marketing & Business Innovation Expert

Topic: Marketing with an Edge: Straight Line Thinking Stops Here

Are YOU willing to de-school in straight line thinking & re-school in the new literacy of commerce & communication? (And it’s not Social Media.) In our networked society, you either move beyond thinking about marketing, media & business as either digital or non-digital, to have the competitive advantage or hemorrhage the bottom line.

Our interactive networked world isn’t about vertical silos, traditional notions of product & service creation, mass media & marketing. It is about the massive flows of people, who are connecting, collaborating, organizing & creating in a manner that has nothing much to do with a linear approach.

Learn in an interactive Virtual MasterClass, premised upon No Straight Line principles:

-      How to transition into a “blended reality” business & marketing framework, creating meaningful customer experiences to power business success

-      How to harness the power of the networked society to “co-innovate” a customer-centered brand

-      How to align the untapped “hidden assets” in your company with Marketing & Communications to drive sales

When: Wednesday, June 16, 12-1 pm US EST ( 9 – 10 am US PST)

Where: interactive Virtual MasterClass, join us LIVE from anywhere in the world!

SPECIAL TUITION FOR ThoseinMedia MEMBERS: $25 (compared to Normal List Price of $55)

REGISTER NOW – Limited Space Available: http://bit.ly/AlanMoore_Register

BONUS:

(1) Recording and slides are provided after MasterClass

(2) TWO attendees have the opportunity to be selected for HOTSEAT “No Straight Line” advise from Alan during the MasterClass. Submit a write-up of your “straight line” situation (less than 150 words) to support@authorsglobe.com by Friday, June 11, 5 pm EST.

About ALAN MOORE:

Alan Moore of Cambridge & London, UK is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources & find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of media, culture, communication & commerce, Alan enables companies to develop winning strategies for how business & organizations can succeed in the early 21^st Century.

Alan is the author of several books including Communities Dominate Brands: Business and Marketing Challenges for the 21^st Century. Amongst many plaudits, Communities Dominate Brands has been described as prescient.

Alan had given keynotes at the premier “must attend” SXSW Music & Media events. In 2008, Alan was commissioned by Microsoft to write a paper on the potential & the possibilities of the “Mobile Society.” He is an executive director of Mass Niche Media. He is on the advisory boards of the mobile IPR & patent company CVON & mobile marketing company, Qustodian. He sits on the Board of Inspiration at Freedom Lab, the the Dutch Think Tank Freedom Lab. He acts as a special advisor to GrowVC.

Alan is the founder of the engagement communicaton consultantcy SMLXL. He is a visiting lecturer at the Cambridge University Judge Business School & the Oxford University Saïd Business School. Alan is a Fellow of the Royal Society of Arts.

REGISTER NOW: http://bit.ly/AlanMoore_Register

Join us in our Virtual MasterClass with leading Visionary Thinkers in Business & Marketing, presented with our partner, AuthorsGlobe.

(Due to a technical glitch of our virtual platform provider on April 15th, this MasterClass is rescheduled to Wed, May 12th.)

Topic: ONLINE VIDEO is everywhere! It is a great tool in the social media arsenal to speed up massive exposure and grow sales. Is it happening for YOU?

Find out how YOUR videos can GET SEEN VIRALLY and BOOST YOUR PROFITS to NEW HEIGHTS.

Learn in an interactive Virtual MasterClass:

- 5 strategies to become an online video powerhouse that brands you as a leader.

- Tips to building a community around your video content and go viral.

- Simple, effective & painless shortcuts to create powerful messages/stories that “GET SEEN”.

Featured Visionary Leader: STEVE GARFIELD, Godfather of Video Blogging & Author

When: Wednesday, May 12^th, 12-1 pm US EST

Where: interactive Virtual MasterClass, join us LIVE from anywhere in the world!

SPECIAL TUITION FOR TiM MEMBERS: $25 (compared to Normal List Price of $55)

REGISTER NOW – Limited Space Available: http://bit.ly/TiMGarfield

Bonus:

(1) Recording and slides are provided after MasterClass

(2) Attendees have the opportunity to submit a video clip. Top 3 clips will be selected for Steve to give feedback during the MasterClass.

About STEVE GARFIELD:

Steve Garfield is the author of the book “Get Seen: Online Video Secrets to Building Your Business.” A recognized video blogging expert and a hilarious entertainer, Steve works with and advises Fortune 500 brands like AT&T, Kodak, Panasonic, Nokia and media outlets like CNN, NBC and PBS.

Nationally featured in CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom. He lectures on new media at Boston University, Northeastern University and Boston College. Garfield is the founder of Boston Media Makers and also serves as an advisor to many of the Web’s early video start-ups.

“Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he’s put that advice & more into this ridiculously thorough guide.”

- Jimmy Fallon, “Late Night with Jimmy Fallon”

“ThoseinMedia MasterClass Series” presents: “Markets in the Age of the Web: Cluetrain at 10”

By David Weinberger, Senior Researcher at Harvard University and best selling author of ‘The ClueTrain Manifesto’

When: Thursday February 4th at 12-1 p.m. EST (17:00 GMT)

Where: Virtual MasterClass, join us LIVE from anywhere in the world!

Registration is now open: http://bit.ly/cluetrain10

Exclusive opportunity – Space is limited

Tuition: $25 USD

About the MasterClass:
Everyone knows that the Web changes everything. But has that much actually changed in marketing? In the ten years since “The Cluetrain Manifesto”, in its obnoxious tone of voice, proclaimed what it thought were the main changes in marketing, what lessons have we marketers learned, and what have we yet to learn? And how do the changes in the past ten years affect modern marketing realities?

In this MasterClass, acclaimed Cluetrain co-author David Weinberger will present markets not just as conversations but as networks, and will assess the role of marketing in a Web 2.0 world. Weinberger effectively predicted ten years ago the impact of the web today. Where will we be in 2020?

This program supports with “time, talent and treasure” social educational ventures such as “More Than Words”, an award-winning non-profit that empowers at-risk teenagers by running a book store and online business: mtwyouth.org

A receipt will be provided for your organization reimbursement for training and professional development purposes.

ThoseinMedia is proud to present this program in partnership with AuthorsGlobe. A venture that educates, empowers and connects a global community with thought leadership. For more information go to AuthorsGlobe.com