John Lane

AmeriFactors

I am a dynamic and accomplished strategic marketing and advertising professional capable of providing high level account management or marketing director leadership. I have more then 24 years experience delivering compelling, and powerful results, which consistently surpass objectives. My unique skill set includes a variety of disciplines including marketing and advertising strategy development, client partnering and brand building, organizational leadership, operational enhancements, cross-cultural team building, research, account planning and direction, traditional and emerging media planning and placement, and public relations.

I am dedicated to pushing the limits of creativity in a collaborative partnership to outperform expected ROI. Commitment to exceptional creative executions and quantifiable results achieved while upholding the highest ethical standards is the norm. I aggressively attack business goals in a mutually appreciative climate to ensure long-term and profitable business partnerships.

Specialties:* Internal and External Branding
* Marketing, Media and Advertising Plan Development
* Leadership of Marketing and Advertising Campaigns
* Management of Company, Team or Staff
* Organic Search Engine Optimization (SEO), including Keyword Research and Link Development
* Pay per Click Management (PPC), including Campaign Optimization with A/B and Multivariate Testing
* Reputation Development, Monitoring and Management (RM)
* Social Media Optimization (SMO) and Viral Marketing

407.566.1150 Ext. 215

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