ThoseinMedia

Institute for Media and Entertainment wrote a new blog post: Facebook Took FriendFeed; Should Google Tweet to Compete?

Is Facebook a threat to Google? First Facebook buys FriendFeed, a service that instantaneously aggregates information from social media sites. Then Facebook rolls out an improved search system, enabling users to browse through posts by friends, by Facebook users who have elected to go public, and by Web results — all in real time.
Asking whether [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: Verizon Wireless’s Motto: Build the App Store, and Subscribers Will Come (Back)

Verizon Wireless knows this: Software sells hardware, and hardware plays a role in your choice of wireless network. That’s why it’s building its own app store. Just consider:
Among the smartphones launched in the past quarter — including Nokia’s N97, Apple’s iPhone 3GS and the Palm Pre — iPhone sales were the most impressive, netting one [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: Can 3-D Films Keep the Lights On in Movie Theaters?

Marketing and media research firm Nielsen predicted that 2009 would be a good year for 3-D cinema, and it looks like they’re right on target. Box Office Mojo, a website that tracks box office revenue, reports a nine-figure box office success for 3-D films such as Up, Monsters vs. Aliens and Ice Age 3. If [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: MySpace: Jack-of-All-Online-Trades or Future Comeback King?

Once the king of social networking, MySpace continues to bleed subscribers to archrival Facebook, which grew 221 percent over last year, while MySpace inched up less than half of a percent, according to July data from Web analytics firm Compete. Rupert Murdoch, CEO of MySpace parent company NewsCorp, blamed himself for the mess in an [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: Google vs. Yahoo-Bing: The Race for Top Search Engine Isn’t Over

If David can’t knock down Goliath, what does he do? He joins forces with the next biggest thing. That’s exactly what Bing (Microsoft’s new search engine) did, when it struck a deal with Yahoo!, currently ranked #2 worldwide, after Google.
A recent study by online advertising network Chitika found that, across its network, Bing users are [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: Twitter Social Networking: R.I.P.?

Can Twitter make it as a business tool?
The popular microblogging service hopes so, and is repositioning itself as a “communication” network, rather than a “social” network, with an eye toward offering paid analytics and other business tools.
How exactly can companies benefit? Think branding, public relations and market research. They can answer questions and interact with [...]

  3 years, 9 months ago · View

Institute for Media and Entertainment wrote a new blog post: Making Money in the Virtual Economy

Fearful that it could affect the “real” economy or lead to money laundering, the Chinese government recently banned the use of virtual currency to buy real-world goods, and imposed a tax on all profits made from the sale of virtual items. Whether or not that’s an overreaction, one thing is clear: There’s real money to [...]

  3 years, 9 months ago · View