ThoseinMedia

The previous article Vol.35 – How to Tailor Global Content to Meet Local Needs (Part 1) was about developing content meeting needs of local audience while delivering consistent global message by when adding and/or replacing with local details. This article is the continuation of the previous article, which is about developing content meeting needs of local [...]

Osaka – Sunday, July 25, 2010 Nikkei, Japan’s leading newspaper specialized in business and economy, reported on July 22 and 25, 2010 about recent worldwide abnormal weather.  There have been repeated heavy rains in China and Japan, extremely hot summer days in China, Russia, some parts of Europe and Japan, and extremely cold winter days [...]

The previous article Vol.34 – How to Deliver Consistent Message to Global and Local Audience was about effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience. This article is the continuation of the previous article, which is about developing content meeting needs [...]

Osaka – Monday, July 19, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported today that Japan’s trade with China is at the verge of turning point and may even abolish trade deficit with China to make it trade surplus.  With low cost made in China products imported to Japan, trade deficit with China [...]

The previous article Vol.34 – How to Deliver Consistent Message to Global and Local Audience was about effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience. This article is the continuation of the previous article, which is about developing content meeting needs [...]

Osaka – Sunday, July 18, 2010 Since the end of July there has repeatedly been concentrated heavy rains almost nationwide (excluding Hokkaido) as explained in the previous article Why Repeated Heavy Rains Then Extreme Heat in Japan? , leading to negative effects such as people dying from landslides and flooded river in western Japan.  As of July [...]

Osaka – Sunday, July 18, 2010 Since the end of July there have been torrential rains almost nationwide (excluding Hokkaido) causing severe landslides and floods.  Even though it had been in a rainy season it was quite unusual to have such repeated, concentrated heavy rains for such a long period of time.  Heavy rains stopped [...]

The previous article Vol.33 – How to Develop Corporate Contents with Consistent Corporate Branding was about developing online and offline contents to deliver consistent message with consistent corporate branding. This article discusses effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience.  The [...]

The previous article Vol.33 – How to Develop Corporate Contents with Consistent Corporate Branding was about developing online and offline contents to deliver consistent message with consistent corporate branding. This article discusses effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience.  The [...]

Osaka – Sunday, July 11, 2010 Soon after Japan lost the game with Paraguay in the 2010 World Cup in the first final tournament session playing extra time and then lost in penalty kicks, some players who had won attention including Keisuke Honda and Yuto Nagatomo are now being approached by western professional soccer teams [...]

Osaka – Sunday, July 4, 2010 Big event such as the World Cup has positive effect on the economy and the society, both quantitative and qualitative, although the quantitative effect on the economy solely is usually discussed.  In the case of the 2010 World Cup 2010, it is estimated that it has positive effect on the [...]

The previous article Vol.32 – 7 Requirements to Deliver Consistent Message Online & Offline was about requirements to deliver consistent message online and offline for synergy. This article discusses developing online and offline contents to deliver consistent message with consistent corporate branding. 1. What kinds of corporate contents are there? The following are some of the major [...]

The previous article Vol.32 – 7 Requirements to Deliver Consistent Message Online & Offline was about requirements to deliver consistent message online and offline for synergy.  This article discusses developing online and offline contents to deliver consistent message with consistent corporate branding. 1. What kinds of corporate contents are there? The following are some of the major [...]

Osaka – Sunday, June 27, 2010 Nikkei, Japanese newspaper specialized in business/economy, reported today that Asia business is driving revenue recovery of Japanese Companies.  It came clear that Asia is the engine of generating revenue (profit) for one out of four companies when they analyzed operating revenue of financial data by region for fiscal year [...]

Osaka – Sunday, June 20, 2010 Nikkei, Japanese newspaper specialized in economy/business and politics, reported through June 17 to 19 about the New Growth Strategy of Japan under the new leadership of the Kan Administration, which was announced on June 17 and was approved in a Cabinet meeting on June 18.  The objective of the [...]