ThoseinMedia

Osaka – Sunday, August 29, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported today that Japanese IT related companies started to enter the U.S. healthcare IT market, when the U.S. counterparts have been accelerating their investment in this market.  NEC is to enter the U.S. healthcare inspection business in the summer 2011.  The [...]

The previous article Vol.38 – How to Remake Global Content to Meet Local Needs was about remaking global content to meet local situation and needs based on target buyer persona. This article is about localizing global content focusing on language perspective, i.e. how much translation is required for target audience to understand when the content is [...]

The previous article Vol.38 – How to Remake Global Content to Meet Local Needs was about remaking global content to meet local situation and needs based on target buyer persona. This article is about localizing global content focusing on language perspective, i.e. how much translation is required for target audience to understand when the content is [...]

Osaka – Sunday, August 22, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported today that Japanese Venture companies are filing IPO in Asia emerging equity markets instead of in Japan stock exchange market.  It is estimated that by the end of next year more than 10 companies are to file IPO not in [...]

Osaka – Sunday, August 15, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported in their special article about emerging new retirement concept of baby boomers in rapidly aging society of Japan.  One of the trigger is the fact that the age people can start receiving a part of their welfare pension insurance is [...]

Osaka – Saturday, August 14, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported on August 12 in its evening paper that Japanese mobile content developers/suppliers are starting to provide contents to Chinese online customers.  Since the start of “I-mode” mobile service in 1997, mobile content companies developed and provided variety of mobile contents [...]

Osaka – Thursday, August 12, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported on August 11 that emerging countries such as China and India are enhancing their presence in R&D.  Patents of emerging countries in fields such as life science and energy are drastically increasing in particular.  The number of patents applied and [...]

The previous article Vol.37 – How to Develop and Evolve Contents Globally Starting Locally was about developing and evolving content for global and local audience based on local information. This article is the continuation of the previous article, which is about remaking global content to meet local situation and needs based on target buyer persona. 1. In what [...]

Osaka – Tuesday, August 10, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported on August 7 on how “eco-consumption (economic and ecological consumption)” is proliferating among Japanese customers, and how companies are trying to adapt to such customer needs.  Japanese customers today seek to gain maximum satisfaction with minimum spending for maximum ROI [...]

Osaka – Sunday, August 8, 2010 Nikkei, Japanese newspaper specialized in business/economy, reported today that METI ( Ministry of Economy, Trade and Industry ) of Japan will make individual bilateral agreements with 9 countries of South East Asia etc., to initiate infrastructure import* leveraging GHG ( global greenhouse gas ) reduction technologies that Japanese companies possess.  As the first [...]

The previous article Vol.36 – How to Tailor Global Content to Meet Local Needs (Part 2) was about developing content meeting needs of local audience while delivering consistent global message by tailoring the global content totally to meet local needs. This article is the continuation of the previous article, which is about developing and evolving content [...]

The previous article Vol.35 – How to Tailor Global Content to Meet Local Needs (Part 1) was about developing content meeting needs of local audience while delivering consistent global message by when adding and/or replacing with local details. This article is the continuation of the previous article, which is about developing content meeting needs of local [...]

The previous article Vol.36 – How to Tailor Global Content to Meet Local Needs (Part 2) was about developing content meeting needs of local audience while delivering consistent global message by tailoring the global content totally to meet local needs. This article is the continuation of the previous article, which is about developing and evolving content [...]

Osaka – Sunday, August 1, 2010 Nikkei, Japanese newspaper specialized in business/economy, reported today that emerging market business is driving drastic revenue and profitability recovery of listed Japanese Companies.  According to financial announcements for April – June 2010 (Q1 for most Japanese companies), profit is five times that of April – June 2009, clearly showing [...]

The previous article Vol.35 – How to Tailor Global Content to Meet Local Needs (Part 1) was about developing content meeting needs of local audience while delivering consistent global message by adding and/or replacing with local details. This article is the continuation of the previous article, which is about developing content meeting needs of local audience while [...]

Osaka – Sunday, July 25, 2010 Nikkei, Japan’s leading newspaper specialized in business and economy, reported on July 22 and 25, 2010 about recent worldwide abnormal weather.  There have been repeated heavy rains in China and Japan, extremely hot summer days in China, Russia, some parts of Europe and Japan, and extremely cold winter days [...]

The previous article Vol.34 – How to Deliver Consistent Message to Global and Local Audience was about effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience. This article is the continuation of the previous article, which is about developing content meeting needs [...]

Osaka – Monday, July 19, 2010 Nikkei, Japanese newspaper specialized in business and economy, reported today that Japan’s trade with China is at the verge of turning point and may even abolish trade deficit with China to make it trade surplus.  With low cost made in China products imported to Japan, trade deficit with China [...]