ThoseinMedia

Post originally published in Future Direction of Web 2.0 and Internet Marketing on 2012-02-04 06:34:20 Facebook has become popular in Japan in January 2011 after Twitter became popular in Japan in July 2010, which is the reason why 2011 is often said to be “the first year of SNS in Japan” as explained in the previous article Vol.48 – [...]

Post originally published in Future Direction of Web 2.0 and Internet Marketing on 2012-02-29 05:36:27 Nikkei Digital Marketing, a publishing company in Nikkei group (a leading business publisher in Japan) specialized in digital marketing recently executed a survey and announced on February 22 the first ranking in Japan of companies and brands that are successful in leveraging social [...]

Post originally published in Future Direction of Web 2.0 and Internet Marketing on 2012-03-03 21:55:29 Following the previous article Vol.73 – Ranking: Companies/Brands Leveraging Social Media Generating Sales in Japan some of the successful companies and/or brands operating in Japan to generate sales will be introduced, starting with this article. The first one is Muji. 1. What is the overview of the [...]

Following the previous article Vol.73 – Ranking: Companies/Brands Leveraging Social Media Generating Sales in Japan some of the successful companies and/or brands operating in Japan to generate sales will be introduced, starting with this article. The first one is Muji. 1. What is the overview of the brand? Muji is the brand of series of products of a company [...]

Nikkei Digital Marketing, a publishing company in Nikkei group (a leading business publisher in Japan) specialized in digital marketing recently executed a survey and announced on February 22 the first ranking in Japan of companies and brands that are successful in leveraging social media to reach consumers and generate sales. 1.  How was the survey executed? 1) Selecting 100 [...]

Osaka – Sunday, February 26, 2012 As briefly explained in the previous article Shift in Japan Economy Drivers – from Global Manufacturers to Domestic Non-Manufacturers many, Japanese global electronic companies have been under-performing, while there have been some others that have been performing reasonably well. In this article, the author would like to explain why there [...]

Facebook has become popular in Japan in January 2011 after Twitter became popular in Japan in July 2010, which is the reason why 2011 is often said to be “the first year of SNS in Japan” as explained in the previous article Vol.48 – 2011 Japan’s First Year of Social Media / SNS .  Indeed Facebook has [...]

Osaka – Saturday, February 4, 2012 Nikkei, Japan’s leading newspaper specialized in business and economy, reported today that announcement of financial performance of Japanese listed companies April – December 2011 (consolidated base) is worse than the original estimation, and that the profit for fiscal year ending March 2012 is to drop by 21% from the [...]

To conclude series of articles on Web Equity survey implemented by Japan Brand Strategy following the previous articles Vol.65 – Web Equity Valuation in Japan – Model and Ranking and Vol.66 – KFS of Web Contribution to Sales Generation and Value , the author would like to introduce what kind of corporate websites are ranked high in “Information [...]

There are a few Japanese companies such as SoftBank and Fast Retailing (famous for Uniqlo brand) that have started leveraging social media, the majority of traditional Japanese companies are far behind in leveraging social media in their marketing, communication and business.  Will the situation remain the same over the next few years? In this article, [...]

Twitter, handy microblogging of 140 characters, can be combined with another communication channel of offline, is now used in an innovative way in a place in Tokyo, Japan that probably the developers of Twitter had never thought of. 1. How is Twitter used in what situation? Twitter is displayed in an electronic bulletin board located in a [...]

The previous article Vol.51 – How Internet and Social Media is Changing Recruiting in Japan mentioned that a few Japanese companies started to leverage social media in their recruiting.  And now from recent articles it is prominent that more companies are to start leveraging social media, primarily Facebook, in recruiting new graduates. 1. What is the background of [...]

The author had said that LinkedIn is not yet so popular in Japan and one of the requirements for LinkedIn to become popular is localization in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan .  The rumour that Japanese version will be rolled out in June immediately after a small office [...]

As a follow-up article of the previous article Vol.69 – Requirements for LinkedIn to Popularize and Take Root in Japan , the author would like to provide some updates on how LinkedIn is perceived in Japan after the announcement of the start of Japanese service on October 20. This is mostly based on some of the feedback [...]

As of December 8, there are 40 million users for Google+ worldwide.  In the case of Japan, as in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan Google+ has mostly been dominated by a small portion of early adaptors even after it became open to the public, and there are [...]

Osaka – Monday, January 9, 2012 Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 8 that Japanese general construction companies are to heavily invest resources (human resources, leading-edge technologies) in Tohoku region to meet the needs of post-disaster reconstruction from the Japan disaster of earthquake and tsunami that occurred on March [...]

Osaka – Wednesday, January 4, 2012 Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 3 that Samsung decided to re-enter Japan flat panel TV market in 2013.  They plan to launch high visual quality TVs with organic EL (electroluminescence) considered to be one of the promising next generation TVs and high-end [...]

Sendai Girls Lead Post-Disaster Reconstruction Initiative – Japan Disaster Osaka – Sunday, December 18, 2011 It is over 9 months since the Japan disaster of earthquake and tsunami hit Tohoku district on March 11 this year.  There are yet so many wreckages that need to be removed, people living in temporary housing, and so [...]

Osaka – Sunday, December 11, 2011 Nikkei, Japanese leading newspaper specialized in business and economy, reported today that Japan, China and South Korea are to start negotiation to conclude a FTA (Free Trade Agreement) in summer 2012.  The three countries plan to define the direction of the negotiation start kickoff in the joint study about [...]