Centralized Alert Management and Crisis Communications……

Timely, personalized and relevant alerts are the backbone of good communications. Whether you need to let your subscriber-base know about account balances, flight delays, security issues or breaking news, as an effective communicator you need the tools to efficiently and expeditiously keep your subscribers in the loop. In a perfect world, after implementing and integrating a feature set such as this you can easily setup and manage alert criteria in one easy location without contacting your IT department. Two different types of alerts to think about are:

+ Rule-Based Alerts
Set alerts once based on changes in data variables such as account balances, schedules and statuses.

+ One-Click Alerts / Crisis Communications
When news breaks or security is of the essence you don’t always have time to go through the formalities of campaign creation. With One-Click Alerts, you can bypass regular scheduling mechanisms and get your alerts out by clicking one button or mass deploying right from your mobile device to your audience.

1-to-1 Sales Force Automation…….

As a marketer, one of the biggest challenges of working with a large sales staff is making sure uniform, personalized and timely messages are sent on behalf of each salesperson. To make things even more complicated, these messages need to include individual from and reply addresses so customer responses are routed accordingly in addition to including a picture and signature line of each salesperson.

Not many systems can provide a solution with this type of sales force automation. They lack the ability to include real individual (not forged) custom header information, robust dynamic content capabilities or both. eLoop (from my company, Gold Lasso) has all the tools necessary to help automate all your sales force communications on a mass scale while efficiently creating messages on an individual basis.

Shopping Cart Abandonment……

One of the biggest frustrations of online merchants is shopping cart abandonment. As an online merchant you spend a considerable amount of your budget on web design and marketing to create a positive shopping experience. However, a common occurrence is when a customer fills their shopping cart then abruptly leaves your site without completing the transaction.

With a shopping cart abandonment prevention program using eLoop, you can easily follow up with these lost customers and provide the proper incentives for them to come back and complete their transaction. In fact, studies have shown that you are more likely to close a sale from a customer who abandoned their shopping cart if you send them a timely email with an incentive. This process has been proven to be the most cost-effective way to recoup abandoned sales.

Transaction-Based Email…..

As a marketer you’re tasked to provide effective and timely communications with customers. However, important transactional messages such as payment and shipping confirmations often look as if they were created by your company’s IT department. Transactional messages are the most expected and read commercial email therefore their typical text formats and mundane style can denigrate your customer’s experience. Transactional messages generated by a rudimentary email process can’t be tracked and controlled and prevents you from capitalizing on the opportunity to enhance these communications.

Lead Nurturing…..

With a sea of information at their fingertips, customers control when purchasing decisions are made forcing salespeople to keep their follow-ups timely. Every good salesperson knows that the key to making a sale is being in front of the right person, at the right time, with the right product. However, even the sharpest salesperson strays from this as they chase what they perceive to be hot leads letting opportunity quietly slip away to their competitors.

Marketers generally need tools that help with the lead nurturing process ensuring that timely, relevant and branded information reaches prospects. Whether your lead nurturing is based on time intervals, behavioral or demographic variables, tools to help you lift response rates through every step of your sales cycle are out there. Below are a list of some of examples of how these tools can be used for lead nurturing.

+ Basic Time Release (Basic Drip)
If your sales cycle is seasonal, revolves around a specific date or is based on distinctive time frames then implementing a basic time release (drip) campaign could be right for your lead nurturing. With a basic time release campaign you can design a string of personalized emails (using merge fields and dynamic content) to be sent in various pre-determined sequences. This allows you to automatically stay top of mind with your prospects during the sales cycle.

+ Time Release Based on Behavior
Trying to sell big ticket items just doesn’t take time, it takes education. By coupling time release campaigns with web pages visited, links clicked and forms completed, you can automatically target the right information more aggressively to your prospects helping with the educational process.

+ Time Release Based on Demographic Variables
To ensure relevance, marketers need to personalize their campaigns based on a host of variables however continual list segmentation and personalization can become difficult with changing demographics such as age, marriage, kids, etc. This type of campaign would require tools there you can create multi-year time release campaigns with messages that automatically change with demographic or other data variable updates.