“ThoseinMedia MasterClass Series” presents:

“How You Can Use Enterprise 2.0 to Accelerate Your Business”

by Dr. Andrew McAfee ( Principal Researcher at MIT Sloan School of Management & Author of ‘Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges’

When: Friday March 12th at 12-1pm US EST
Where: Virtual MasterClass, join us LIVE from anywhere in the world!

REGISTER NOW – Limited Space Available

About the MasterClass:

Some of the pressing problems & challenges that businesses have been facing for a long time include harnessing & sharing knowledge, making sure it stays current & fundable and reducing redundancy. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers to tackle these challenges. The Enterprise 2.0 toolkit includes many different types of interactive web technology such as a blogs, wikis, micro-blogs (think Twitter), social bookmarking tools like Delicious and more.

In this interactive VIRTUAL MasterClass you’ll learn:

- How to profit from Enterprise 2.0 like early adopters such as Google, the BBC and the CIA.
- How to choose the best interactive web tools to spark new ideas and create highly productive and collaborative work environments.
- The do’s and don’ts for implementing Web 2.0 type of technologies in your organization.

Recording provided to registrants after the MasterClass.

Tuition: $25 USD

REGISTER NOW – Limited Space Available

This program supports with “time, talent and treasure” social educational ventures such as “More Than Words“, an award-winning non-profit that empowers at-risk teenagers by running a book store and online business.

A receipt will be provided for your organization reimbursement for training and professional development purposes.

ThoseinMedia is proud to present this program in partnership with AuthorsGlobe. A venture that educates, empowers & connects a global community with thought leadership. For more information go to Authorsglobe.com

This is a good idea for your website – and for the climate!

The use of the internet today is estimated to cause more carbon emissions than airfreight! This is due to the high energy consumption from servers behind websites and computers, monitors etc. at visitors.

When electricity is consumed, carbon (CO2) is emitted. This is because the production of electricity is partly based on fossil fuels, for instance coal.

This is why ThoseinMedia.com has now joined the voluntary initiative, “CO2neutralwebsite.com”. This initiative has mapped these emissions and made a CO2 neutralization program that enables participating companies to go carbon neutral with their website. The result is climate friendly surfing for the users of the website – and the company gets a good profile that is far bigger than the cost of joining.

-       All participants can use the CO2 neutral icon on their website (this is very good branding)

-       Links are created to all participants from network of sites in CO2neutralwebsites.com (this can increase your traffic and is good for search engine optimization)

-       Good climate impact

Normally the cost of participating is 19 Euros or 28 USD per month which is a good business opportunity  – as well as a good climate contribution.

Please find further information regarding the CO2 initiative at the official website.

Both large and small companies from many different countries participate in the initiative. In total more than 700 companies have joined.

Visit our website at thoseinmedia.com and see our icon in the upper right part of the website.

Please see our CO2 neutral website certificate here

A top forum is meeting practitioners from 4 continents

First Global Forum “Communication on Top” is to be held in Davos, Switzerland, from 8-9 February, 2010.

The goal of the Forum is to provoke a global discussion on how to make communication more effective, customer-oriented, trustful and approachable; to adapt it to different cultures, religions and social groups; to create a platform where good practices, latest researches, ideas and innovations could be shared.

The overarching theme is “Communication on Top,” during these two days 4 plenary meetings will take place. They will be led by:

• Mrs. Cristina Gallach – Spokesperson and Chief Media Advisor of Dr. Javier Solana, Secretary General of EU Council
• Mr. Garrett Johnston – stunning marketing strategist with proven merits in 13 countries on 5 continents
• Mr. Paul Holmes – one of the most renowned PR specialists in the world
• Mr.Maxim Behar – the most influential person in Bulgaria outside the politics

And their topics are respectively:

• EU External communication
• Pervasive connectivity and ubiquitous computation – the key catalysts driving the Renaissance of the 21st century
• PR’s Coming Golden Age: Seize the Opportunity or Perish
• New media, new style, new communications

The program of the Forum consists of five sections regarding:

• Social & corporate web communication and media
• Political communication
• Communications of change
• IR and financial communication
• Marketing communication

The speakers are professionals with proven experience and deep insights. Acting in diverse geographical regions they will share good practices from around the world summarizing the impact of different cultures, habits and religions oncommunicational and marketing channels developing.

In Political communication section a great interest is expected. The speakers there are extremely heterogeneous – a recent advisor of the Royal Hashemite Court of Jordan, a former Head of Government relation dept. in major mining and energy companies in Russia, the founder of the most popular Portuguese blog, and one genuine politician – Mr.Nikita Belyh, who is the present governor of Kirov region in Russia. He is also a member of the Presidium of the Russian Federation’s StateCouncil and will lead a discussion on “What does the governor need a blog for?”

At this forum three case studies will be presented as well. French Dassault Aviation will stress on their approach to measurements, Casio America is emphasizing on Social media and the way of simplifying it. At last Greek GEFYRA will give prominence to the relation between the companies and the environment.

Alexander Anissimov, CEO of Top Communication GmbH shared: “I would like to point out that our ambition is to set up the Forum as an annual gated platform for expert observations on the latest financial, corporate and marketing communication trends. The selected Forum audience includes top communicational managers united by their high responsibility and deep understanding of the strategic role of communication in the contemporary business sector”.

For more information please visit www.forumdavos.com
Or contact us on post@forumdavos.com

“ThoseinMedia MasterClass Series” presents: “Markets in the Age of the Web: Cluetrain at 10”

By David Weinberger, Senior Researcher at Harvard University and best selling author of ‘The ClueTrain Manifesto’

When: Thursday February 4th at 12-1 p.m. EST (17:00 GMT)

Where: Virtual MasterClass, join us LIVE from anywhere in the world!

Registration is now open: http://bit.ly/cluetrain10

Exclusive opportunity – Space is limited

Tuition: $25 USD

About the MasterClass:
Everyone knows that the Web changes everything. But has that much actually changed in marketing? In the ten years since “The Cluetrain Manifesto”, in its obnoxious tone of voice, proclaimed what it thought were the main changes in marketing, what lessons have we marketers learned, and what have we yet to learn? And how do the changes in the past ten years affect modern marketing realities?

In this MasterClass, acclaimed Cluetrain co-author David Weinberger will present markets not just as conversations but as networks, and will assess the role of marketing in a Web 2.0 world. Weinberger effectively predicted ten years ago the impact of the web today. Where will we be in 2020?

This program supports with “time, talent and treasure” social educational ventures such as “More Than Words”, an award-winning non-profit that empowers at-risk teenagers by running a book store and online business: mtwyouth.org

A receipt will be provided for your organization reimbursement for training and professional development purposes.

ThoseinMedia is proud to present this program in partnership with AuthorsGlobe. A venture that educates, empowers and connects a global community with thought leadership. For more information go to AuthorsGlobe.com

We have recently updated our servers, and have noticed if using Firefox, and if you have yet to update to the latest version, you may see errors and have problems logging in. To update Firefox, go to the Help tab and look for the update. If you are having any other issues, please report them to our system admin: veldon@pointaction.com.

Thanks you and apologies for any inconvenience!

We are currently performing an update on the blog layout and theme, what this means for you is that your blog may not be visible in the short-term, unless you use the  “Wordpress Classic” theme. Once finished, we will have a much better style and layout for ThoseinMedia to use for blogging. We have converted the most used blogs to the “Wordpress Classic” theme; if we have missed your blog, you may convert your blog so it is viewable by  going to your dashboard, choosing “appearance”, then “themes” and finally choosing “wordpress classic” as your blog theme. We apologize for any inconvenience during these changes.

Until now, the main place for ThoseinMedia on Facebook has been the group, and while we do not intend to delete the group, we encourage ThoseinMedia members to job and be active on the new page; please invite your friends, as we need 1000 members to get our vanity page name! Go here to add yourself.