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BrightTALK Hosts Social Media Summit


The Death of Trust in Social Media, a round table discussion with eBay, Edelman and Yelp

According to a survey by Edelman, just 25% of consumers say they trust their friends to give them good information about a company, compared with 45% in 2008. Social marketing is built on the idea that people trust their friends more than they trust official voices so what does this mean for the future of social media? Join this round-table discussion as social media experts Richard Brewer-Hay, Chief Blogger at eBay; Michael Brito, VP of Social Media at Edelman Digital; and Michelle Broderick, Marketing Director at Yelp provide insights on where we are with social media today and what the future holds for this space.

This presentation is part of the two day BrightTALK Social Media Marketing Summit on March 9-10. Other presentations include:
- “The Current State of the Twittersphere” Mike Volpe, VP Inbound Marketing, HubSpot
- “Enterprise Marketing with Communities and Social Media” Salim Ali, VP of Marketing for SAP Communities, SAP
- “Social Media Marketing 2010: Hype or Real Business Impact?” Roy Young, President, MarketingProfs
- “Faceless to FANtastic – Effectively Engaging Your Facebook Fans” Ekaterina Walter, Social Media Strategist, Intel
The full Social Media Marketing Summit lineup can be found at http://www.brighttalk.com/summit/smm

Register for the event in the player below:

Social Media Summit

Using Enterprise 2.0 to Accelerate Your Business

ThoseinMedia in conjunction with Authorsglobe.com presents Dr. Andrew McAfee of the MIT Sloan School of Management speaking of his book ‘Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges’. Dr. McAfee will discuss some of the pressing problems & challenges that businesses have been facing for a long time include harnessing & sharing knowledge, making sure it stays current & fundable and reducing redundancy. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers to tackle these challenges. To learn more or to register click HERE.

Why ThoseinMedia.com is now Carbon Free

CO2 NeutralThe use of the internet today is estimated to cause more carbon emissions than airfreight! This is due to the high energy consumption from servers behind websites and computers, monitors etc. at visitors. When electricity is consumed, carbon (CO2) is emitted. This is because the production of electricity is partly based on fossil fuels, for instance coal. This is why ThoseinMedia.com has now joined the voluntary initiative, “CO2neutralwebsite.com”. This initiative has mapped these emissions and made a CO2 neutralization program that enables participating companies to go carbon neutral with their website. The result is climate friendly surfing for the users of the website – and the company gets a good profile that is far bigger than the cost of joining.

Markets in the Age of the Web: ClueTrain at 10

AuthorsGlobe
By David Weinberger, Senior Researcher at Harvard University and best selling author of 'The ClueTrain Manifesto' Everyone knows that the Web changes everything. But has that much actually changed in marketing? In the ten years since “The Cluetrain Manifesto”, in its obnoxious tone of voice, proclaimed what it thought were the main changes in marketing, what lessons have we marketers learned, and what have we yet to learn? And how do the changes in the past ten years affect modern marketing realities?

Featured Blog Posts

  • Vol.24 – How Media/Communication Channels Are Changing? (Part 2)

    In the previous article Vol.23 – How Media/Communication Channels Are Changing? (Part 1) paradigm shift in media and communication channel attributed to web/internet, dramatically changing traditional media.  This article, the latter half of paradigm shift in media and communication channel, focuses on spatial channel. 

     

    1. What kind of paradigm shift has been in process (and still is) in spatial channel, with the advent of the Internet and Web 2.0?

     

    The essence is the same as the paradigm shift in traditional media, i.e. in addition to emergence of online media, online and offline spatial channels have been converging.  This has been triggering emergence of new communication and business.  Moreover, online is truly becoming ubiquitous, attributing to the fact that web 2.0 technologies mean emergence and proliferation of social media, further driven by mobile (platform, applications, devices).

     

     

    Based on the Media/Communication Channel Paradigm Shift chart, the author would like to briefly explain how such paradigm shift is in progress. 

     

    2. How are spatial channels changing?

     

    Online and offline convergence is in process, triggering dramatic changes.  This has created some innovative ways of content/service delivery and new business model.

     

    1) Stores

     

    Stores used to mean physical space where consumers visit, interact with staff to see and try products and services to buy.  [...]

    by Megumi Oyanagi from the blog Future Direction of Web 2.0 and Internet Marketing

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