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Featured Articles
The Modern Media World
Ah yes, another day in media. I have like many, allowed my life to move from one career path to another. Taking with me the technical production expertise to become the artist. In the studio we call it 'the other side of the glass' or in TV, going from off-tube [...]What Sticks: Creating Advertising that Succeeds!
“This book … may well be the most important advertising research since the ‘How Advertising Works’ study of the early 1990s.” Advertising Age Greg Stuart’s MasterClass, based on his book “What Sticks”, explains exactly how marketing and advertising works today. Stuart estimates that over $112 billion in advertising spending in [...]How to Tailor Global Content to Meet Local Needs (Part 1)
The previous article Vol.34 – How to Deliver Consistent Message to Global and Local Audience was about effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience. This article is the continuation of the previous article, which is [...]What Sticks: Creating Advertising that Succeeds!
“This book … may well be the most important advertising research since the ‘How Advertising Works’ study of the early 1990s.” Advertising Age Greg Stuart’s MasterClass, based on his book “What Sticks”, explains exactly how marketing and advertising works today. Stuart estimates that over $112 billion in advertising spending in [...]The Modern Media World
Ah yes, another day in media. I have like many, allowed my life to move from one career path to another. Taking with me the technical production expertise to become the artist. In the studio we call it 'the other side of the glass' or in TV, going from off-tube [...]ThoseinMedia, the Online Hub for Media Professionals, Re-Launches Website With New Content, New Partners and Brand New Look
FOR IMMEDIATE RELEASE More changes to come as website aims to become the favorite online destination for media professionals and those looking to connect with them SEATTLE, JULY 13, 2010—ThoseinMedia, a website for media, marketing and advertising professionals to connect, communicate and network, today announced the re-launch of www.thoseinmedia.com. Complete [...]Brent Willen Stepping Down as Head of ThoseinMedia
I want to inform the entire ThoseinMedia community that as of yesterday, I am no longer involved in day to day business activities with ThoseinMedia.com, this is due to my contractual obligation to my employer regarding my non-competition agreement. This is a very bittersweet moment for me as I feel strongly [...]Mashable Social Media Day, Japan
Us and them. Sometimes, I truly feel like Kansai is pathetic. I shake the trees to no end, and get jack for my trouble. There are several #smday gigs going, or at least promoted by individuals - myself included, for Osaka - through MeetUp (via Mashable). Most had only 0-3 [...]Vol.33 – How to Develop Corporate Contents with Consistent Corporate Branding
The previous article Vol.32 – 7 Requirements to Deliver Consistent Message Online & Offline was about requirements to deliver consistent message online and offline for synergy. This article discusses developing online and offline contents to deliver consistent message with consistent corporate branding. 1. What kinds of corporate contents are there? The following [...]7 Requirements to Deliver Consistent Message Online & Offline
The previous article Vol.31 – 10 Dos and Don’ts to Deliver Consistent Message Online & Offline was about integrating contents developed with advertising to deliver consistent message by integrating each media while maximizing effectiveness of each media for online and offline synergy. This article presents requirements to deliver consistent message online [...]Confessions of an iPhone Jailbreaker
I am a jailbreaker, there I said it; confession is the first step in recovery right? I dreamt of something like the iPhone way back in the days of the Palm Pilot, and though the Palm products finally combined the PDA and phone capabilities, nothing really moved me until the iPhone [...]
